Quelle: http://www.telekom-trendforum.de
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090303_jaokar_futuretext.pdf
Competition and Innovation - The influence of Open Mobile
Ajit Jaokar - FUTURETEXT
Open Mobile - Roadmap ..
Three drivers:
1) Internet
2) Social networking
3) Creation of content (vs.. consumption of content)
Three innovation effects:
1) Decoupling of the network and the services (Appstores)
2) Deep integration of networks, services and devices
3) Network opportunities from the evolution of then network (LTE)
Four perspectives:
1) Networks
2) Devices
3) Web services
4) Social networks (and the evolution and interaction between them) |
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090303_penn_microtrends
From Megatrends to Microtrends
Mark J. Penn with E. Kinney Zalesne - microtrends
In A World of Microtrends…
- Common Values
- Respect for the Breadth of Human Experience
- Smarter Ways of Doing Business
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